Discovery & ICP Workshop
30 minutesA structured strategy call with a senior ConnectLead strategist. We work through your ideal customer profile, the buyer personas inside your target accounts, your current pipeline approach and what is working, the competitive positioning that resonates most with your buyers, and the commercial model that fits your situation.
Written ICP definition, channel recommendation, and campaign blueprint delivered after the call.
Most outbound and paid programmes fail because the ICP definition is too broad. We start by getting this precise, the exact titles, company sizes, and buying triggers that characterise your best customers, before any list is built or any copy is written.
Asset Build
5–7 business daysEverything required for campaign launch, produced in-house. Prospect lists built and verified from Apollo, Clay, and Sales Navigator. Dedicated sending domains registered and warming begins. Email copy written in two variants and reviewed with you. LinkedIn outreach scripts drafted. Ad creatives designed (where paid is in scope). Landing pages reviewed or built.
All campaign assets reviewed and approved by you before anything goes live.
Nothing sends without your sign-off. The asset build stage is where we catch misalignments before they turn into wasted outreach. Two rounds of revisions are included as standard.
Launch
Day 7 from kickoffAll agreed channels go live simultaneously. Email sequences begin against the warmed sending infrastructure. LinkedIn outreach starts in parallel. Paid campaigns go live with day-one A/B test plans in place. Every metric is monitored from launch day, not at the first monthly review.
Live campaigns across all agreed channels. Day-one monitoring across all platforms.
The first 72 hours of a campaign reveal more about deliverability, targeting, and messaging fit than any amount of planning. Live monitoring from day one means we catch issues fast.
Reply Management & Qualification
Ongoing, same-dayEvery response from every channel handled within one business day. High-priority signals within two hours. Each reply assessed against your ICP qualification criteria before it reaches your team. Interested prospects get a qualifying question or a calendar link. Uninterested ones are closed professionally and removed. Your team only hears about conversations that are worth their time.
Booked meetings with written briefing notes. CRM updated after every interaction.
The gap between a reply on Tuesday afternoon and a follow-up on Thursday is where most B2B pipeline dies. Same-day response closes that gap.
Weekly Optimisation & Reporting
Every Monday morningA written report every Monday covering the previous week across all active channels. Open rates, reply rates, interest signals, meetings booked, ad performance, and pipeline contribution. One variable tested each week: audience segment, subject line, ad creative, landing page variant. Every test is explained in writing before it runs.
Monday morning written report. Monthly attribution report. Live dashboard access throughout.
Most agencies send monthly slide decks. By the time you read a monthly report, four weeks of budget have already run. Weekly reports let you make decisions before they become expensive problems.
Two Commercial Models
Both operate on month-to-month terms with no lock-in and no termination fees.
We discuss which model fits best on your free strategy call. Both options are available from day one.