SDR & Appointment Setting
SDR & Appointment Setting

SDR team that qualifies leads and books sales appointments.

Our SDR team works as a direct extension of your sales function. They handle every interest signal that comes back from outbound, review each one against your ICP criteria, and take the appropriate action. Every meeting that reaches your account executives has been pre-qualified. The context from every conversation comes with it.

Lead QualificationObjection HandlingCalendar BookingSame-Day ResponseMeeting Briefings

Free  ·  No commitment  ·  Response within 1 business day

How It Works

Your SDR team handles everything between reply and meeting.

Our SDR team works as a direct extension of your sales function. They handle every interest signal that comes back from outbound, review each one against your ICP criteria, and take the appropriate action. That might be a qualifying question, a call to handle an objection, or a calendar invite sent directly.

Every meeting that reaches your account executives has been pre-qualified. The context from every conversation comes with it: who the prospect is, what triggered their interest, what objections came up, and what they said they wanted to discuss.

The problem with most lead handoff processes is the gap between when someone shows interest and when your sales team actually speaks to them. We close that gap.
What's Included

Everything your SDR function needs, from day one.

Dedicated SDR Team from Day One
Dedicated SDR team assigned to your account from day one. Same people, same context, same knowledge of your buyers from week one through month twelve.
Same-Day Response to Every Signal
Same-day response to every interest signal from outbound or inbound. For high-priority signals, including direct replies and demo requests, we aim for two hours. The lead you follow up tomorrow already belongs to someone else.
Full ICP Qualification Before Any Meeting
Qualification against your specific ICP criteria before any meeting is booked. Contacts that do not fit get a polite close. Only prospects who pass all criteria get a calendar invite in front of your closers.
Objection Handling Until Yes or No
Objection handling and follow-up until a clear yes or no is reached. Budget timing, incumbent competitor, not a priority right now. All handled before the conversation reaches your AE.
Meetings Booked with Full Context
Meetings booked directly to your team calendar with full conversation context attached. Your AE walks in knowing exactly who they are talking to and why the person said yes.
CRM Updated After Every Interaction
CRM updated after every interaction so your pipeline data stays clean: stage progression, contact notes, next steps. Your pipeline reflects what is actually happening.
Onboarding

How we train SDRs to sound like they have been at your company for six months.

Step 01: Buyer Deep-Dive

We interview the people who know your buyers.

We go through your last 15 to 20 closed-won conversations: what the trigger was, what objections came up, what language the buyer used. That intelligence feeds directly into how the SDR qualifies.

Step 02: ICP Framework

A qualification checklist built around your actual buyers.

Not a generic BANT framework. Specific criteria based on what your best customers actually looked like: the titles that closed, the company sizes that converted, the signals that indicated real buying intent.

Step 03: Objection Playbook

The five most common objections with specific language for each.

Budget timing, already using a competitor, not a priority right now. Every SDR on your account knows exactly what to say to each of these before they handle a single live conversation.

Step 04: Practice Before Live

Role-play before real prospects.

The SDR role-plays qualification calls and handles objections before speaking to a real prospect on your behalf. We do not learn on your leads. By the time they are live, they are ready.

What a meeting briefing looks like

Every booked meeting comes with a written note covering: who the prospect is, their title and company, what triggered their interest, any objections that came up and how they were handled, and what the prospect said they wanted to discuss.

Your account executive reads this before joining the call. They walk in knowing exactly who they are talking to, why the person said yes to the meeting, and where the conversation is likely to go. That preparation is what drives show rates above 80 percent.

FAQ

Questions before handing over your pipeline.

What is the difference between your SDR service and a lead generation service?
Lead generation produces contact data or interest signals. Our SDR service takes those signals and converts them into confirmed, qualified meetings. We handle qualification, objection handling, calendar booking, and briefing. Everything between the initial interest and your AE getting on a call.
How quickly do your SDRs respond to interest signals?
Same business day, usually within a few hours. For high-priority signals (direct replies, demo requests, inbound form fills) we aim to respond within two hours.
What does the meeting briefing look like?
Every booked meeting comes with a written note covering: who the prospect is, their title and company, what triggered their interest, any objections that came up and how they were handled, and what the prospect said they wanted to discuss. Your AE reads this before joining the call.
Can your SDRs handle both inbound and outbound qualification?
Yes. Our SDR team handles interest signals from any source: replies to cold email sequences, LinkedIn responses, website form fills, paid ad leads, or referrals. They apply the same qualification criteria regardless of the source.
What happens if a prospect no-shows the meeting?
Our SDRs send a confirmation message 24 hours before every meeting and a reminder the morning of the call. If a prospect no-shows, we reach out the same day to reschedule rather than writing them off. Most reschedules happen within a few days.
Do you work alongside our in-house sales team?
Yes. Most clients use us to augment an existing team rather than replace it. We handle the top-of-funnel qualification motion while your account executives focus on closing. We integrate with your CRM and follow your handoff process so qualified meetings appear exactly where your team expects them.
Other Services

Part of a full-funnel pipeline system.

Outbound Lead Generation

Cold email and LinkedIn sequences at scale.

Learn more →
Paid Demand Generation

Google, LinkedIn and Meta campaigns for B2B buyers.

Learn more →
SEO & Content Marketing

Compounding pipeline from organic search.

Learn more →
Revenue Operations

CRM, routing and dashboards to close the loop.

Learn more →
Client Results

See real results from engagements like yours

Case studies with pipeline numbers, meeting volumes, and market entry outcomes.

View case studies →
All Services

Five services. One pipeline engine.

Cold email, LinkedIn, SDR, paid demand gen, and revenue operations, built together.

Explore all services →
Get Started

Ready to book more qualified meetings?

Free 30-min strategy call. No commitment, no pitch. Just a clear plan for your pipeline.

Ready to Fill Your Pipeline?

Book a free 30-minute strategy call. ICP audit, channel recommendation, and campaign blueprint included.

Free · No commitment · Response within 1 business day