SEO & Content Marketing
SEO · GEO · AEO · Content

Every other channel stops the
moment you stop paying.
This one doesn't.

Paid ads and outbound produce pipeline now. SEO produces pipeline in month nine, and again in month eighteen, and in month thirty-six, from the same content. We handle technical SEO, keyword research, content production, and the newer layer most agencies haven't caught up to: visibility in AI-generated answers from Perplexity, ChatGPT, and Google's AI Overviews.

Technical SEOLong-Form ContentLink BuildingGenerative Engine OptimisationAnswer Engine Optimisation

Free  ·  No commitment  ·  Response within 1 business day

The Problem

Your buyers are not just searching Google anymore. Most competitors have not noticed yet.

When a B2B buyer starts researching a vendor category, they do not go straight to Google. They ask ChatGPT for a list of the best options. They ask Perplexity to compare two approaches. They ask Claude to explain the trade-offs. By the time they open a browser and visit a website, they have already formed a shortlist. If your brand is not showing up in those AI-generated answers, you are not on the list.

Standard SEO gets you into Google's organic results. GEO gets you cited by AI models before those results are even shown. AEO gets you into the answer boxes and featured snippets that eat the click before anyone scrolls. All three build simultaneously and reinforce each other. We run all three as one integrated programme.

Traditional SEO gets you into the ten blue links. GEO gets you cited by the AI answering before those links are shown. AEO gets you into the answer boxes that eat the click before anyone scrolls. You need all three.
What We Do

Every deliverable across all three engines in one programme.

Technical SEO Audit Covering All Foundations
Technical SEO audit covering crawlability, indexation, speed, and Core Web Vitals. Critical fixes deployed in the first two weeks before any content work begins.
Keyword Research Mapped to Buyer Intent
Keyword research mapped to buyer intent at awareness, consideration, and decision stages. Not the highest-volume terms, the ones buyers search when actively evaluating vendors like you.
Content by Writers with B2B Sector Knowledge
Content production by writers with genuine B2B SaaS and IT sector knowledge, not generalist copywriters. Written to rank on Google and be cited by AI simultaneously. You review and approve before anything publishes.
Internal Linking Architecture
Internal linking architecture to pass authority to your highest-value pages, service pages and contact flows, not just the blog archive. Built for both ranking and conversion.
GEO Entity Optimisation for AI Visibility
GEO entity optimisation for visibility in AI-generated answers from ChatGPT, Perplexity, and Claude. When buyers ask AI for vendor recommendations, your name should be in the answer.
AEO Schema Markup for Featured Answer Ownership
AEO schema markup for featured answer ownership: FAQ, HowTo, and Article schema deployed across priority pages targeting the answer boxes that appear above organic results.
The Three Engines

SEO, GEO, and AEO: what each one does and why all three matter.

SEO, Search Engine Optimisation
Ranking your pages for the keywords buyers type into Google at each stage of their decision. Still the highest-volume discovery channel in B2B and the one that compounds most reliably over time.

Covers: technical audit, keyword research, long-form content, internal linking, editorial link building.
GEO, Generative Engine Optimisation
Getting your brand and content cited when AI models answer questions your buyers ask. When someone asks ChatGPT for the best B2B lead generation agencies and your name comes up, that is GEO working.

Covers: AI-structured content, entity building, brand mention outreach, citation monitoring.
AEO, Answer Engine Optimisation
Capturing the answer boxes, featured snippets, and AI Overviews that appear above organic results. These eat the click before a user scrolls. Owning the answer is more valuable than ranking number one below it.

Covers: FAQ content, schema markup, position zero targeting, AI Overview inclusion.
How It Works

The first 90 days of a combined SEO, GEO, and AEO programme.

Month 01: Foundation

Technical audit, keyword mapping, content architecture.

Full technical SEO audit with critical fixes deployed immediately. Keyword research completed and mapped to content formats. Content calendar for months two through six agreed. GEO entity audit to identify where citations are missing.

Month 02: Production

First content live, link building begins, schema deployed.

First batch of long-form content published with full on-page optimisation. FAQ and schema markup deployed across priority pages. Link building outreach begins targeting the highest-authority relevant publications.

Month 03+: Compound

Rankings move, AI citations start appearing.

First Google ranking movements for lower-competition terms. Initial GEO citation appearances for brand-specific queries. AEO featured snippets can appear within weeks of correctly structured FAQ content publishing.

Ongoing, Expand

Monthly reporting, content at scale, compounding authority.

Monthly report covering ranking movements, organic traffic, AI citation tracking, and pipeline contribution. Content production continues expanding topical authority across your buyer's entire research journey.

Why SEO, GEO, and AEO work better together

Clean technical foundations help AI crawlers index your content correctly. Authoritative links improve the entity signals that GEO relies on. Well-structured schema markup serves both AEO and GEO simultaneously.

When all three run together, a single piece of content can rank in Google's organic results, get cited in a ChatGPT answer, and win the featured snippet above the organic results. That is three impressions with one piece of content, which is why the channel compounds the way it does.

FAQ

Questions about SEO, GEO, and AEO answered honestly.

What is Generative Engine Optimisation (GEO) and why does it matter for B2B?
GEO is the practice of structuring your content, brand presence, and entity signals so AI language models like ChatGPT, Claude, and Perplexity are more likely to cite your company when answering questions relevant to your services. A buyer who asks ChatGPT for the best B2B lead generation agencies and gets a response naming three competitors but not you has formed a shortlist that excludes you before visiting a single website.
What is Answer Engine Optimisation (AEO) and how is it different from standard SEO?
Standard SEO aims to rank your pages in the ten organic results. AEO aims to win the answer box that appears above those results: the featured snippet, the AI Overview, or the People Also Ask result that answers the query directly. For many B2B queries, the answer box gets the brand impression regardless of whether the user clicks through. AEO is about capturing that zero-click moment.
Does your SEO service include GEO and AEO?
Yes. Our programme covers three channels in one: traditional SEO for Google rankings, GEO (Generative Engine Optimisation) to get your brand cited when AI tools like ChatGPT, Perplexity, and Claude answer buyer questions, and AEO (Answer Engine Optimisation) to capture featured snippets and AI Overviews. All three are included under one retainer and are treated as one integrated organic strategy.
How long before we see results from all three engines combined?
SEO ranking movements typically appear in months two to four for lower-competition keywords. GEO citation appearances tend to start showing up around month three for brand-specific queries. AEO featured snippet appearances can happen faster, sometimes within a few weeks of publishing correctly structured FAQ content. All three build simultaneously and reinforce each other.
How long does B2B SEO take to produce results?
For competitive B2B keywords, meaningful ranking movements typically appear between months three and six. Informational and long-tail keywords often rank faster. The compounding nature of SEO means results accelerate from month six onwards: content ranking in position eight in month five often moves to position two or three by month nine. We track ranking movement, organic traffic, and contact form submissions from organic as primary output metrics.
Who writes the content in your SEO and content marketing programme?
Content is written by B2B sector specialists, not generalist copywriters or AI content mills. Every article is researched against buyer intent data, written to match the search context of your specific ICP, and reviewed for technical accuracy before publication. We produce long-form content, pillar pages, comparison pages, and case study formats depending on what the ranking opportunity requires.
Do you handle technical SEO alongside GEO and AEO or is this content only?
All three disciplines are included in the same programme. Technical SEO, content production, link building, entity optimisation, and schema markup all run together. Clean technical foundations help AI crawlers index your content correctly. Authoritative links improve the entity signals that GEO relies on. Well-structured schema markup serves both AEO and GEO simultaneously.
How does B2B content marketing generate pipeline, not just traffic?
We build content around keywords that indicate active buying intent, not just informational curiosity. Buyer-intent content targets people who are researching solutions, comparing vendors, or evaluating whether a problem is worth solving. These visitors convert at far higher rates than general awareness traffic. We also build internal linking structures that move visitors from awareness content to service pages and contact forms.
From the Blog

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